Talking about the mortgage mess, Lisa laments that she “only understand[s] one in three sentences” on the news anymore.

“I’d dreading the arrival of my 401(k) statement,” Kelly commiserates. “So what’s another five years of work? Seventy is the new 40, right?”

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They go on, talking about how John McCain pushed for reform while Obama didn’t. “He knew where his bread was buttered,” Lisa says.

Lisa and Kelly are characters created by Team Sarah, “a coalition of diverse women advancing the Sarah Palin candidacy and mobilizing voters to the McCain-Palin ticket.”

The conversation is one of four currently hosted on the website teamsarah.org, set up by the Susan B. Anthony List Voter Fund. Besides the economy, the kitchen-table dialogues so far discuss health care, Palin’s record in Alaska, the advantages and safeguards of divided government and the ticket’s maverickyness. (Click on each aforementioned topic to listen.)

As the website describes the project, “Team Sarah’s Lisa and Kelly conversations represent the real concerns of two undecided women voters. Both are working mothers, Lisa is married and Kelly is divorced. They are interested in the presidential race, watching the coverage, and talking with friends and families about their impressions. As close friends, they catch up with one another daily, discussing the issues close to many women’s hearts.”

According to SBA List Candidate Fund’s Marjorie Dannenfelser, the group is planning a call to bring its message to 1.3 million registered female voters in battleground states. According to the SBA List, “An estimated 5.4 million pro-life women probably will fail to vote this year — unless they are activated and mobilized.” Team Sarah hopes to reach them in these next three weeks, as the clock ticks on polls opening. Several prominent women are involved with the project, including D.C. vet Barbara Comstock, former First Lady candidate Jeri Thompson, and actress Janine Turner, formerly (appropriately) of Northern Exposure. (Turner spoke to National Review Online about Sarah Palin and the effort on Friday.)